Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is a daily struggle for eCommerce online marketers. As personal privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact data becomes more difficult to catch.
Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the worry of collecting and processing individual info off the customer's internet browser. This brings about far better performance, improved user experience, and the ability to adhere to data personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows services to classify data qualities based upon function and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion web page, nonetheless they are commonly limited by browser restrictions (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based limitations and ensures customer data protection while additionally supplying enhanced security attributes for scams prevention. This makes it a wonderful option for high-stakes campaigns and application installs where an exact conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile campaigns and ad distribution.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security risks like being obstructed by lifetime value (LTV) calculation ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking accuracy and enables businesses to record offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists organizations abide by strict data protection legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and web browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why much more marketing experts are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, ad blockers, and personal privacy settings to gather and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, marketing professionals are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a substantial investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.