Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous systems is a daily struggle for eCommerce marketing professionals. As personal privacy regulations obtain stricter and browsers limit tracking capabilities, precise data ends up being more challenging to record.
Pixels are easy to set up, however can be obstructed by advertisement blockers and privacy tools. That's why online marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is a data collection method that takes the concern of gathering and refining customer details off the customer's browser. This results in much better performance, enhanced individual experience, and the capacity to follow information personal privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data attributes based on purpose and legal grounds, which makes it easier to comply with data privacy laws. Nonetheless, implementing S2S Tracking requires a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, leading to personal privacy problems for individuals. S2S is a much more reliable and exact monitoring technique that eliminates cookie-based constraints and makes sure user data defense while likewise providing boosted safety functions for fraud avoidance. This makes it a terrific choice for high-stakes projects and application installs where an accurate conversion matter is necessary. S2S can likewise deliver a lot more accurate attribution information for mobile campaigns and advertisement shipment.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively simple to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store transactions. Server-side monitoring is also a lot more protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy plans end up being extra limiting and internet browsers limit tracking capacities, online marketers require a better means to monitor their projects. This is why more marketing professionals are shifting far from pixels toward sophisticated analytics server-side monitoring.
Conclusions
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics CRM integration with performance marketing systems. It is more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable financial investment in framework and technical competence. The good news is, solutions like RedTrack offer prefabricated web servers that can integrate with major analytics systems without the demand for extensive development resources.